About Makeup Shelf

Makeup Shelf started as an app for one simple idea: most of us already own enough makeup. The hard part is keeping track of it, using it before it goes off, and noticing how much we save when we finish things instead of rebuying.

What we do

We build the Makeup Shelf app for iPhone and iPad, and we publish free shelf-life and expiry guidance for makeup, skincare and fragrance on this site.

How we make our guides

Every guide cites its sources and is checked by a human editor before it is published. Read our editorial policy for the details, and our corrections policy if you spot a mistake.

Get in touch

Email us at hitthepanapp@gmail.com.